goTom is the top-rated marketing tool in this year’s ranking by the media magazine kress pro.

In the final weeks of the year, we are delighted to receive another award: goTom is the top-rated marketing tool in this year's kress report - the media service ranking!

The media industry is more technology-driven than ever and the market for digital services is becoming increasingly differentiated. It is becoming increasingly difficult to maintain an overview and assess the quality of providers. For this reason, "kress" has asked its community to rate digital service providers and tools for the first time.

Markus Wiegand and his team surveyed 163 media professionals in the DACH region and compiled a ranking of the best providers and service providers in various categories. The results are mixed. On average, the providers received a score of 3.08 (on a scale of 5 points). Nevertheless, some stood out and goTom is the top-rated marketing tool in this year's ranking! Which we are particularly pleased about: In addition to the good rating, we are also among the top 10 tools with the most mentions across all categories.

Its great to see that our efforts are seen and rewarded. We will keep pushing.

As we move into 2024, we will continue to see a closer working relationship between ad ops and sales, more streamlined daily operations and data-driven conversations and decisions.

The full report by kress pro in German can be purchased here.