BRAVE and Emodo have entered into a strategic alliance to pair Emodo’s high-performing ad formats with BRAVE’s omnichannel SSP. For advertisers, the partnership will deliver greater campaign effectiveness as well as a new range of audiences to reach with personalised creative experiences. Publishers will also benefit from improved campaign performance, generating more revenue.

Creative and high-performing ad formats have often been pushed to the sidelines as ad tech companies focused instead on targeting powered by technologies like third-party cookies. Recognising this imbalance, the BRAVE-Emodo partnership emerges as a solution to realign priorities, ensuring that creative excellence is brought back to the forefront of the advertising narrative.

BRAVE's CEO, Amir Sharer, highlighted the significance of this partnership, stating, “Our partnership with Emodo marks a significant milestone in our strategic commitment to shaping the future of advertising. Through the seamless fusion of advanced technology and innovative creativity, we aspire to unlock sustainable revenue prospects for advertisers and publishers within the advertising ecosystem.”

“The BRAVE-Emodo partnership aims to reimagine success for an AI-powered, privacy-safe era of advertising — with better results and built-in respect for the data privacy of consumers. As the digital advertising landscape evolves, BRAVE and Emodo stand united in our joint mission to drive differentiated impact for all stakeholders,” said David R. DiAngelo, VP demand & exchange at Emodo.

Emodo's intelligent exchange prioritises richer creative formats and cookieless targeting powered by the latest AI. By placing dynamic advertising experiences at the forefront, advertisers leveraging this collaboration can expect a rise in engagement, conversions, and brand loyalty. Emodo's next-generation advertising capabilities go beyond conventional programmatic solutions, offering superior contextual relevance, creative personalisation, and KPI optimisation.

BRAVE’s omnichannel SSP enables marketers to run their branding campaigns in a brand-safe environment and achieve their respective KPIs while empowering premium publishers to exceed their revenue targets for inventory monetisation. Using machine-learning algorithms to optimise media delivery in real-time, and leveraging direct relationships with publishers, BRAVE’s platform delivers over 110 billion monthly auctions to its demand stack, providing access to 650 million active users on a multitude of screens, formats, and markets.