AdInMo Hires Industry Big-Hitter to Smash 2024 In-Game Product Innovation
by on 18th Jan 2024 in News
AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has hired industry leader, Adam Pattison, as its new product director. Adam joins from Targetspot where he was the Targetplay global head and managing director of UK. Azerion acquired the digital audio business in late 2022.
Adam’s impressive commercial and product track record will help drive AdInMo’s innovative 2024 product roadmap including the pioneering rewarded in-game play and audio ad formats which will be available in Q1 with a single SDK approach to provide advertisers and developers choice and bring players the best brand experience in-game.
AdInMo CEO and co-founder Kristan Rivers says: “Adam has a highly valuable mix of commercial nous and product expertise. Platform and regulatory pressures are forcing game developers to constantly innovate to identify new monetisation streams, while balancing player experience. In 2024 immersive formats will play a pivotal role in hybrid monetisation.”
“Having a strong conduit between tech, customer, and player is essential to drive innovation and build products that are consistent with our player-first mission and which leverage contextual and behavioural data to enrich the in-game brand experience. With Adam’s strong audio background, the future is looking noisy and disruptive for us, in all the best ways.”
Adam adds: “I’m super-excited to be part of Team AdInMo. They push the innovation envelope the most in the in-game landscape. I am already loving working with our internal teams, fantastic partners, and global developer community to champion how we deliver the best brand experience for advertisers and players. Adding audio to AdInMo’s product mix is a totally natural fit, and there’s lots more to come.”
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