This week, on the ExchangeWire Stack: Netflix & WWE Strike Decade-Long Deal; Amazon Reveals Ad Sponsorship Models for Prime Video; Companies Prepare for Digital Markets Act 

This week saw many updates in the SVOD and broadcasting landscapes. Netflix struck a deal with WWE to broadcast its weekly headline show Monday Night Raw for the next decade. 

Meanwhile, Amazon has been tempting advertisers over to Prime video: the streaming giant revealed its new ad sponsorship models that will be available once its ad-supported streaming tier goes live next week.  

A USD$10bn (£7.8bn) merger was also called off between Sony and Zee Entertainment – the deal would have brought together two of the largest broadcasters in India.  

With the Digital Marketers Act rolling out in Europe, companies are preparing to change the way they operate in the region. Meta announced a data privacy update this week, while Spotify outlined the changes we can expect to see on its platform from next month. 

New on ExchangeWire

The MadTech Podcast Special: Attention in Advertising

Multilocal's Fern Potter on How Curation is Benefiting Advertisers

Will Video Dominate Digital Advertising in 2024?

New on PressBox  

DAIVID Names Barney Worfolk-Smith as its New Chief Growth Officer

Adlook Welcomes Industry Veteran Jakub Kossut as Global VP of Market Entry Strategy

AdPlayer.Pro Outstream SaaS Solutions Provider Reports Q4 2023 Results

Find podcasts, polls, and more in The Stack

The Stack brings news, latest events, and much more to your inbox every Friday. Subscribe here to receive our weekly podcast, long reads, opinion, industry insight and poll each week.