Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (February 15th, 2024) announced the augmentation of its TV Intelligence solution with exclusive aggregated and scaled premium streaming viewership data from platforms like Netflix, Hulu, and Disney Plus. 

As streaming services continue to gain traction, a new partnership with PeerLogix, Inc. – the audience discovery platform recognised as the standard in tracking over-the-top (“OTT”) data across smart TV, desktop and mobile – further enables brands and advertisers leveraging Nexxen’s platform to reach as many as 50 million households, empowering them to effectively target a unified TV audience.

Using proprietary technology, PeerLogix captures and catalogues global consumer viewership data from various leading CTV platforms in real-time. Integrated with traditional television viewership data (to which Nexxen also has exclusive access), these comprehensive segments enhance Nexxen’s TV Intelligence solution – an expansive dataset inclusive of Set-Top Box (“STB”), Automatic Content Recognition (“ACR”) and cross-screen panel data – so advertisers can craft and reach personalised audiences based on a variety of factors, such as genre or viewing habits.

“The integration of PeerLogix’s data into our TV Intelligence solution enhances our capacity to deliver unparalleled value to our clients through real-time, premium insights,” said Jessica La Rosa, vice president, TV partnerships and strategy at Nexxen. “We’re thrilled to be expanding our already holistic and representative dataset with cutting edge streaming viewership data, allowing brands and advertisers to elevate the effectiveness of their campaigns in the fast-evolving CTV landscape.”

“Our partnership with Nexxen represents a significant advancement in the evolution of advertising to streaming audiences, introducing a more holistic approach in today’s complex media landscape by uniting PeerLogix’s robust viewership data with Nexxen’s market-leading platform,” said William Gorfein, chief executive officer at PeerLogix. “This strategic partnership is a pivotal step forward which offers clients unparalleled insights and enhanced precision in the targeting of streaming audiences, bridging the gap between linear and streaming channels via the Nexxen platform to engage diverse television audiences.”

Nexxen

Nexxen empowers advertisers, agencies, publishers, and broadcasters around the world to utilise video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server, and...

More about Nexxen »

Powered by PressBox