Nexta.io, a leading ad tech company headquartered in Denmark, is pleased to announce the appointment of Frederik Birk as the head of its retail media division. In this pivotal role, Frederik will lead Nexta.io's retail media initiatives in the Nordics and spearhead its growth throughout Europe.

Bringing with him half a decade of invaluable experience from Amazon, Frederik is uniquely positioned to lead Nexta.io's retail media division. His proven expertise in developing and implementing innovative digital strategies, particularly within the retail sector, will be instrumental in driving Nexta's growth and success in this dynamic market segment.

"As Nexta.io doubles down on its investment in the retail media landscape, we are thrilled to welcome Frederik Birk aboard to spearhead our endeavors in this pivotal domain," said Martin Jensen, CCO of Nexta.io. "Frederik's extensive experience and profound insights into the retail industry will be instrumental as we intensify our retail media initiatives across the Nordics and Europe. With Frederik at the helm, we are poised to reinforce Nexta.io's leadership position in the realm of ad tech solutions."

Retail Media has emerged as a key component of digital strategies for retailers looking to drive new revenue streams while improving the customer experience. With Frederik at the wheel, Nexta.io will leverage its innovative ad tech solutions to deliver exceptional value to retail partners in the Nordics and beyond.

"I'm truly honoured and energised by the opportunity to spearhead Nexta.io's retail media division and lead our efforts across the Nordics and Europe,” said Frederik Birk. "This marks a pivotal moment for digital strategies within the retail sector, and I am fully committed, alongside our dedicated team, to harnessing Nexta.io's innovative ad tech solutions to empower our partners and fuel remarkable growth. Together, we will redefine the landscape of retail media in the Nordics, delivering unmatched value and cementing Nexta.io's position as the industry leader."

As Nexta.io continues to invest in its retail media capabilities under Frederik's leadership, the company remains committed to delivering cutting-edge ad tech solutions that empower retailers to optimise their digital advertising strategies and achieve their business objectives.

For media inquiries or further information, please contact: Martin Jensen, chief commercial officer, Nexta.io, Martin.jensen@nexta.io, +45 51 64 90 55

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The first AI-driven sales and media activation software-as-a-service platform tailor-made for digital media and commerce which helps publishers and classifieds with their future advertising business model....

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