AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. This latest update is strategically tailored to facilitate the seamless integration of prebid advertising demand, signifying a considerable advancement in the process.

According to the company’s announcement, the new features assure platform users an effortless configuration of video header bidding tags, instead of the conventional, predominantly manual setup. Through the revamped AdPlayer.Pro video ad platform dashboard, users gain the ability to pre-select a prebid partner and effortlessly configure necessary parameters without delving into coding intricacies. Furthermore, the system seamlessly accommodates additional setup layers using optional parameters, if needed. 

Advancements have been also implemented to augment the eCPM tracking functionalities within the demand statistics reports, enabling the more precise tracking of winning bid auction prices.

According to Natalie Romankina, CEO of AdPlayer.Pro, the latest enhancements will definitely play a crucial role in improving the overall efficiency of ad-ops teams.

“Undoubtedly, video header bidding remains somewhat the more preferred ad buying tactic in programmatic advertising, than ad waterfalling. However, one of its commonly-known drawbacks lies in the comparatively more complex implementation process, from a technical standpoint. Well, this is the challenge that the new AdPlayer.Pro’s video header bidding functionality aims to resolve, and it does it, really effectively,” Ms Romankina claimed.

“From the very beginning, we’ve designed the AdPlayer.Pro video ad player seamlessly, so that publishers didn’t need to do any extra prebid implementations on their digital properties aside from integrating the player JS code. And now things have become even simpler. There’s neither the need to write the code anymore, nor debug it, in search of possible errors. In plain words, what a user needs to do is select the prebid ad provider and simply add the preferable parameter values, and let our system do everything else,” she added. 

For more information about the AdPlayer.Pro video advertising platform, please visit here or send an email at business@adplayer.pro.

AdPlayer.Pro

AdPlayer.Pro is a global provider of outstream video advertising tech solutions, including ad-enabled video player technology and a robust video ad server with scalable white-label capabilities....

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