RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (March 6th, 2024) announces the strategic appointment of Guy Jackson as chief commercial officer. With Jackson’s extensive industry acumen and network, his hire comes at an optimum time for RAAS LAB as it prepares to launch RAAS LAB Snippet, a world-first, AI-led technology that will analyse and optimise contextual and creative data at scale. 

Following an early career in corporate fundraising for AIM market IPOs, Jackson boasts 15 years in the media and ad tech industries, with proven success across various properties. Jackson joined global media platform Teads at the beginning of its start-up journey and propelled business expansion for nearly ten years. In 2021, Jackson co-founded ad tech consultancy, Launchpad, which identifies and helps innovative solutions scale up and go to market through high-growth commercial and technical product strategies.

In his new role, Jackson will streamline RAAS LAB’s commercial operations, drive partnership growth with core agency groups, increase profitability and scalability including promoting key hires. In particular, Jackson will direct and expand market knowledge of RAAS LAB Snippet, for which the business’s recent appointments, Paul Blackledge and Clay Lenhart as chief technology officer and chief architect respectively, are currently advancing.

Guy Jackson, commented on his appointment: "In a world of diminishing audience signals and eyeballs, especially on TV, creative technology led by smart AI is the only lever that brands and agencies have to deliver robust campaign performance and maintain a competitive edge. With the empowering creative insights and UI served through RAAS LAB Snippet, RAAS LAB uniquely meets the needs of the industry and is destined for large growth. That is why I am excited to join the business and help it through a commercial approach that will fasten its dominance in the dynamic creative space."

Thomas Ives, director and founder of RAAS LAB, adds: "Guy’s industry recognition and impressive track record in delivering growth and operational efficiencies will serve RAAS LAB well as we enter this next stage for the business. He will be an evangelist for RAAS LAB Snippet and illuminate for brands and agencies who are eager to gain the strategic advantage and game-changing campaign performance that our technology delivers.”