Adform, the most powerful and safe media buying platform built for the game changers, today (March 25th, 2024) announces the hire of Katherine Thistlethwaite as senior commercial partnerships manager. Thistlethwaite’s appointment comes at a significant period of expansion for Adform, as the business goes from strength to strength. Thistlethwaite will be responsible for further advancing Adform’s global footprint, by evangelising brands on the uncompromising performance of the platform. 

Thistlethwaite joins after 17 years at Microsoft, where, as senior business development manager, she had proven success in developing its Search, Ads, and News consumer services. Securing strategic partnerships with news publishers and media properties in the UK, Ireland, South Africa, and the Nordics.

With a focus on Adform’s sophisticated capabilities in brand safety, contextual, sustainability, and measurement, Thistlethwaite will work closely with the platform’s existing partner ecosystem and further develop Adform’s recognition in these key categories. This will be alongside enhancing the existing relationships Adform has through robust commercial initiatives. 

Katherine Thistlethwaite, commenting on her appointment: "Adform is leading by example in tackling the evolving and fast-moving issues facing digital advertisers today, whether that be omnichannel activation and optimisation, to changing customer behaviours and sustainability. I am eager to spread awareness to brands of the game-changing ad performance that Adform enables."

Vicky Foster, VP global commercial partnerships comments: "Katherine’s commercial insight and experience, in building long-term and impactful partnerships across the media ecosystem, fit perfectly with our growth ambitions. She will be a key asset to Adform as we continue to scale up our offering globally, strengthening our existing partnerships while forging ahead in new, lucrative business relationships."