DoubleVerify Strengthens EMEA Leadership Team with Appointment of Two Regional Vice Presidents
by on 26th Mar 2024 in News
DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (26th March, 2024) announces two key, v-level appointments – Anna Forbes as Regional Vice President for Northern Europe and Natalie Denyer, VP, Account Management for EMEA. Scaling up its commercial position and further cementing its commitment to EMEA, Forbes and Denyer will expand and deepen DV’s market footprint and regional partnerships, helping deliver better media quality and enhanced business outcomes to more European customers.
With over two decades of experience in the ad tech industry, Anna Forbes has led teams across Europe and the US at companies such as The Trade Desk, Xandr, and now DoubleVerify. Her expertise lies in developing long-term strategies for clients and nurturing companies from start-ups to mature entities, driving them toward their maximum potential. Recognised for her contributions, Forbes was shortlisted for Ad Tech Personality of the Year in The Wires Global 2022, highlighting her significant impact on the industry. Forbes will direct the execution of DV’s expansion strategy in Northern Europe, building engagement with and delivering success for key brands and agencies in the region.
Commenting on her appointment, Anna Forbes said, “DoubleVerify’s best-in-class product, leadership, and team is an exceptional combination I've wanted to become part of for some time. I’m greatly looking forward to helping more advertisers leverage media quality to drive better protection, performance, and outcomes.”
Natalie Denyer has proven success across a range of ad tech, agency, and media properties, including GroupM and dentsu. Having established her own consultancy in 2023, Denyer has utilised her extensive commercial acumen to support business strategy, growth and operations for a broad range of clients. In her new role, Denyer will help accelerate strategic relationships and build market awareness for Pinnacle®, DV’s Unified Service and Analytics Platform.
Commenting on her appointment, Natalie Denyer said, “Media efficiency is more important than ever, as advertisers are looking to optimise towards tangible business outcomes. DoubleVerify is leading the industry in this regard, by providing actionable insights and controls that drive results. I look forward to expanding and strengthening our existing client relationships, while also forging new partnerships.”
The DV EMEA team is also expanding with the addition of Christian Schwarz as Regional Senior Brand Sales Director EMEA, who was previously at Oracle Advertising, as well as Timothy Evans, who joins DV from Spotify as the new Senior Sales Director for DV’s AI solution, following its acquisition of Scibids last year.
DoubleVerify’s SVP and Managing Director EMEA, Nick Reid commented, “We are excited to welcome such a talented group of experts into our team, each bringing a robust experience to the business and culture of DoubleVerify. They will be invaluable in helping DV maintain and scale our fast growth and ambitions in such an important European market. Anna and Natalie’s commercial vision and operational expertise, in particular, will ensure DV’s continued expansion and customer success, as we continue to drive business outcomes.”
Follow ExchangeWire