The European Commission to Investigate Alphabet, Apple, and Meta for DMA Non-Compliance; Spotify Testing Video Learning Courses; 2024 Political Ad Spend to Nearly Triple 2016 Spend
by on 26th Mar 2024 in News
On today’s news digest: The European Commission to Investigate Alphabet, Apple, and Meta for DMA Non-Compliance; Spotify Testing Video Learning Courses; 2024 Political Ad Spend to Nearly Triple 2016 Spend
Under the Digital Markets Act (DMA), the European Commission (EC) has opened non-compliance investigations against Alphabet, Apple, and Meta. The EC states that they suspect “the measures put in place by these gatekeepers fall short of effective compliance of their obligations under the DMA.” The gatekeepers have been instructed to keep hold of certain documents to monitor the effectiveness of their compliance with the DMA. The EC plans to conclude the proceedings within 12 months.
While some companies face hurdles under the DMA, others are thriving. In its latest experiment, Spotify is testing video learning courses on its platform. Alongside its existing library of songs, podcasts, audiobooks, and recent addition of music videos, UK users will also have access to video-based lessons from BBC Maestro, Skillshare, Thinkific, and PlayVirtuoso on both mobile and desktop devices. Spotify’s product director, Mohit Jitani, explains the move into providing more educational content, describing how many people are already coming to Spotify for education due to its podcasts.
In the political sector, ad spend is rapidly on the rise. Political ad spend is expected to reach USD$12.32bn (£9.75bn) this year, according to a forecast by eMarketer, which will bring it to almost three times what it was in 2016. Nearly half of digital political ad spend is predicted to go to connected TV this year.
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