AdPlayer.Pro, a leading out-stream video ad tech solutions provider, has released another round of programmatic auction upgrades, enhancing its video ad serving platform.

As stated in the official company’s announcement, the new real-time auction features, termed "Performance-Based Waterfall," empower users to configure a parallel ad waterfall, based on the bidding price increments. This ensures a balanced price-value correlation for all participants, both on the demand and supply side. 

Natalie Romankina, CEO of AdPlayer.Pro, emphasised that this innovative bidding approach unlocks new revenue opportunities for online businesses beyond header bidding, promising maximum overall results.

In particular, preliminary tests reveal that implementing Performance-Based Waterfall boosts programmatic ad sales efficiency in real-time auctions by an average of 15%. beta-testing with AdPlayer.Pro partners also shows promising results in ad inventory sales efficiency beyond the prebid-focused vertical.

Ms. Romankina expressed optimism about how the new ad waterfall capabilities will benefit ad-ops teams in 2024.

"In today's challenging environment, having a range of methods and mediums to test implementations is crucial. Combining video header bidding with Performance-Based Waterfall auction variations could, undoubtedly, deliver significant revenue improvements for ad-ops teams," she concluded.

For more information about AdPlayer.Pro’s video ad serving and management capabilities, please visit https://adplayer.pro/enterprise or send an email to business@adplayer.pro.

AdPlayer.Pro

AdPlayer.Pro is a global provider of outstream video advertising tech solutions, including ad-enabled video player technology and a robust video ad server with scalable white-label capabilities....

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