TeqBlaze, a prominent developer of advertising technology solutions, is excited to announce the release of version 2.5 of its SSP + Ad Exchange platform. This latest version has already been integrated into the core technology and is ready for immediate use. Additionally, the update's features will be progressively incorporated into client platforms, enhancing custom development and laying a solid foundation for future improvements.

"We are excited to launch a new SSP + Ad Exchange platform version. Among all the benefits, and with great pride in the work accomplished, I would like to highlight the SPO Toolkit: You can compare this achievement to using a microscope instead of a magnifying glass. It brings a new level of precision to supply chain research and much wider opportunities for its calibration." — Olha Zharuk, CPO at TeqBlaze.

Over the past month, the TeqBlaze team announced its membership in the IAB Tech Lab, an advertising technology development community, and joined workgroups such as Prebid to advance industry standards. The SSP+ADX 2.5 release includes four fundamental upgrades, in line with the TeqBlaze team's commitment to elevating the programmatic experience for Clients and improving the digital advertising landscape by developing new optimization features under existing industry standards and solutions.

Key highlights of version 2.5 include:

1. The A/B testing tool will explore new automated optimisation features with flexible performance control on the platform owner's side, avoiding the need for development support. It has become even more accessible and safer to calibrate the traffic settings when launching new demand partnering or improving existing connections. By default, the TeqBlaze team provides three optimisation features, but the A/B Testing framework has also become available for all custom ones.
2. SPO Toolkit to enhance efficiency and transparency across the supply chain. Supply-path optimisation is one of the trends in programmatic business. This process generally refers to transparent and efficient solutions for complicated ad inventory infrastructure. The TeqBlaze team provides platform owners with an advanced toolset for analysing, managing, and filtering bid requests. With the SPO Toolkit, platform owners may prioritize traffic of direct publishers and maintain high standards of inventory while preventing gaining profit from invalid traffic, ad fraud, and counterfeit inventory.
3. Advanced Statistics to improve customers' and owners' reporting experience. The platform update includes additional sorting options, a friendly interface update, and new manual settings for the reporting section. 
4. Custom RTB Adapter to streamline integration with demand partners, regardless of specific requirements on their side. The Teqblaze team empowered platform owners to manage nonstandard demand integrations effortlessly. Whether it is a unique RTB version or specific custom settings — in many cases starting from the 2.5 updates, the platform owners do not require direct developers' support. Custom RTB Adapters accelerate the connection of partners and eliminate custom expenses.

With the new platform version, TeqBlaze continues to set the standard for performance, reliability, and innovation in the AdTech industry. Follow the link to learn more about the SSP+ADX 2.5 update: https://www.linkedin.com/pulse/white-label-sspad-exchange-25-ab-testing-spo-toolkit-advanced-bansal-orszf/.

"As we celebrate the release of version 2.5, we remain focused on the future, continuously innovating and evolving to meet the changing needs of our Clients and the industry. With ongoing investments in research and development, strategic partnerships, and customer feedback, we are confident that TeqBlaze will continue to lead the way in delivering cutting-edge advertising technology solutions that drive results and exceed expectations." — Anastasia-Nikita Bansal, CEO at TeqBlaze.

Teqblaze

Teqblaze specialises in delivering white-label advertising platforms to companies that want to run independent programmatic businesses. DSP platform for buying advertising space and earning money by providing trading access to other companies; and SS...

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