Anastasia-Nikita Bansal is Named Top Women in Media & Ad Tech by AdExchanger and AdMonsters
by on 30th Apr 2024 in News
In recognition of her comprehensive expertise in product development, Anastasia-Nikita Bansal, CEO at TeqBlaze, has been honoured with the 2024 Top Women in Media & Ad Tech Awards (Tech Trailblazers nomination) by AdExchanger and AdMonsters.
Considered one of the most male-dominated sectors, the award ruins stereotypes of the media and advertising industry. It acknowledges all women who break through walls of success in product and engineering. Anastasia’s accomplishments in a technical position in logistics IT to leading a significant enterprise like Teqblaze are no exception.
The award is given to the woman who completely revolutionised the concept of customer service in ad tech by introducing real product value and cutting-edge technologies. Anastasia actively provides consultations on product strategy, assists with research, and collaborates with R&D teams, making TeqBlaze trusted advisors and mentors. Leading a diverse team of 56 professionals – business developers, analysts, marketers, product managers, service teams, QA, and specialists across development disciplines – demonstrates her exceptional leadership skills.
TeqBlaze’ history dates back to 2011 as a former part of SmartyAds – a programmatic ad platform. In 2016, the product portfolio was limited to an ad server and a DSP platform. Fast-forward to today, and thanks to Anastasia's unwavering focus on research and development, TeqBlaze now has a comprehensive suite of white-label solutions, including a DSP, SSP and AdExchange, and even custom ad tech products. Her outstanding expertise in motivating technical teams has enhanced the quality of the products and boosted the revenue of the SmartyAds white-label department by 75% in the last year alone.
Still, her career achievements go far beyond. Anastasia engages with the Ukrainian IT service business owners' community, sharing her knowledge and deep understanding of how to make the entire company function as a unified entity. Such a journey showcases her dedication to personal growth and the advancement of the ad tech industry.
"I am grateful to AdMonsters and AdExchanger for the recognition and an opportunity to be among incredible women changing the industry. Such an award means the world to me and the whole ad tech community who impact global changes," said Anastasia-Nikita Bansal. "My big thanks also go to my team, who supported me throughout the roadmap. Together, we continue developing the trust-worthy products while promoting a culture of innovation and openness at all levels."
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