Adzymic, global leading dynamic creative platform, announces its collaboration with Adelaide, the leader in attention-based media quality measurement. This partnership aims to integrate advanced attention metrics into Adzymic Premium Exchange (APX), revolutionising the landscape of digital advertising for advertisers and publishers alike.

Launched in 2023 and available in SEA, Hong Kong, and Japan, APX, represents the convergence of high-impact formats and premium inventory, offering advertisers unparalleled opportunities to engage their target audiences effectively. Developed in collaboration with leading publishers, APX provides curated inventory renowned for its high viewability and brand-safe environment.

Through the partnership with Adelaide, APX will now incorporate attention measurement capabilities, empowering advertisers to gain deeper insights into campaign performance beyond traditional metrics. Leveraging Adelaide's omnichannel AU metric, advertisers utilising APX can optimise campaigns with precision, driving superior advertising outcomes, and maximising ROI.

"Adzymic Premium Exchange is a game-changer in the digital advertising landscape, offering advertisers the perfect blend of impactful formats and premium inventory," said Travis Teo, co-founder and executive director at Adzymic. "Our collaboration with Adelaide further enhances the value proposition of APX, providing advertisers with independent attention measurement to optimise campaign performance and deliver impactful ad experiences."

"We are excited to partner with Adzymic to integrate attention metrics into Adzymic Premium Exchange, and this partnership is a testament to our global reach," commented Marc Guldimann, CEO & co-founder at Adelaide. "This collaboration marks a significant step into Asian markets, working with partners like Adzymic to redefine campaign measurement, empowering advertisers with the insights they need to drive impactful advertising outcomes in today's dynamic digital landscape."

In addition to its robust attention measurement capabilities, APX uniquely includes dynamic creative optimisation (DCO) features such as live scores and weather integration, further enhancing audience engagement and interaction with advertisements. Available for both managed buys and Private Marketplace (PMP) deals, APX offers advertisers unparalleled flexibility and control over their campaigns.