VideoElephant Appoints New VP Of Streaming Partnerships To Accelerate Development Of Free Ad-Supported Streaming TV Services
by on 10th May 2024 in News
VideoElephant CEO Stephen O’Shaughnessy today (9th May, 2024) announced that Preeya Naul is joining the company as vice president, streaming partnerships. In this newly-created position, Naul will be charged with expanding the distribution of the company’s O&O FAST channels as well as developing the managed FAST services business for publishers, brands and other organisations looking to seize opportunities in ad-supported streaming.
Most recently, Naul served as executive vice president, Americas & Studios, for Newsflare. Under her direction, Newsflare Studios was successfully launched in 2019 as the Los Angeles-based consumer entertainment production arm. Naul oversaw all aspects of the business, from content development and production to distribution of produced content for Newsflare's consumer-facing brands, across social media, broadcast, and streaming platforms. In her pivotal role overseeing the U.S. market, Naul established critical content licensing partnerships with prominent production companies, broadcast networks, and digital platforms nationwide. Throughout her career, she has earned a reputation as a results-oriented media executive, known for her ability to conceive and drive profitable, multi-platform video strategies, including multimedia content programming, distribution deals, and collaborative partnerships.
CEO O’Shaughnessy says, “With her breadth of industry relationships, depth of experience and vast expertise, we are confident that Preeya is the ideal choice to champion VideoElephant as we expand the capabilities of our long-established platform to grow into a FAST success story. We are very excited to have Preeya driving our FAST business forward for us and our partners.”
As a video services provider with one of the largest content libraries anywhere, VideoElephant is uniquely positioned to create and run FAST channels on popular themes with video from multiple sources, selling the ad inventory to support it. The company currently publishes three unique channels, Crime Files, Beyond Paranormal and Travel Escapes, which are available on platforms including Sling Freestream, Plex, LocalNow, TCLtv+ and The Grio. Since launching the first two channels last year, VideoElephant has seen average double digital increases in monthly HOVs with sessions lasting well into the one-hour mark.
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