Creative Effectiveness Platform DAIVID Hires Eli Drake as its New Head of Data Science
by on 15th May 2024 in News
Creative effectiveness platform DAIVID announced it has hired Eli Drake as its new head of data science.
Eli, who has worked as a business intelligence and research analyst for almost two decades across a range of different sectors, will help to develop the company’s suite of AI-powered solutions.
DAIVID enables advertisers to evaluate and improve the effectiveness of their creative at scale.
In today's content-saturated, always-on world, the creative effective platform helps marketers cut through the noise, empowering brands, agencies, and influencers to ditch the guesswork and measure the effectiveness of their content quickly and accurately across a range of different platforms, formats, and channels.
Products include DAIVID Self-Serve, an algorithm – trained using millions of data points detailing people’s emotional responses to ads – that predicts how people will feel about an ad without the need for audience panels. Eli will report directly to DAIVID’s chief scientist, Mitch Eggers.
DAIVID CEO and founder Ian Forrester said: “Eli is a data science powerhouse whose know-how and experience will be crucial as we continue to build out our world-leading suite of creative effectiveness solutions. DAIVID is on a mission to develop technology that makes advertising work harder, and having someone of Eli’s expertise will be crucial as we continue to scale.”
Eli said: “I'm very excited to be joining DAIVID. It's an innovative and super creative environment where new ideas and methods are allowed to incubate and flourish. I'm looking forward to building cutting-edge projects and advancing the field in this new era.”
Eli brings a broad range of experience to his new position. Before joining DAIVID, he was the director of business intelligence and analytics at law firm Testan Law. In this position, he used statistics and other quantitative methods to support the company's services, including its focus on driving efficiency in litigating matters on behalf of clients and its work in the area of legacy and complex workers' compensation claim closures.
Prior to joining Testan Law in 2014, he worked in a variety of different analytical positions over a 10-year period. The most recent was as a research statistician for Global Market Insite, an online survey research firm. At GMI he created methods to allow for statistically sound data collection from a wide array of online sources. Before that, he served as an assistant vice president and data analyst with Marsh USA, where he developed statistical models and simulations for workers' compensation claims.
Eli earned a B.A. and M.A. in Mathematics summa cum laude from the State University of New York at Potsdam, completing both degrees in four years through an honours programme. He is the author of a patent on sampling from biased populations and has had a second patent granted for a technique to validate survey respondents.
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