StackAdapt Appoints Ryan Nelsen as Chief Marketing Officer
by on 15th May 2024 in News
StackAdapt, the leading multi-channel advertising platform, is proud to announce the appointment of Ryan Nelsen as Chief Marketing Officer. Nelsen brings 17 years of strategic marketing expertise and leadership to his role in support of StackAdapt’s mission and remarkable client and company growth.
Nelsen’s impressive leadership journey spans four key posts, including strategic marketing leadership roles at both Qualtrics and MX. At Qualtrics, Nelsen served in product marketing, ABM, field marketing, and enterprise marketing. While there, he was instrumental in launching the Qualtrics Customer Experience business, which quickly became the fastest-growing product line and contributed to the company’s first USD$1bn (£790m) in revenue. In his role as Executive Vice President of Marketing for MX, Nelsen built a world-class team and led all aspects of marketing and brand, including product marketing, demand, communications, field marketing, and creative.
Based in the US, Nelsen reports directly to StackAdapt co-founder and CEO Vitaly Pecherskiy.
“We are excited to add Ryan to our leadership team as we continue to deliver on massive client demand around the world and scale StackAdapt,” said Pecherskiy. “He is a proven winner with the strategic experience and record of success we need to further round out our executive team and hit our growth goals.”
“StackAdapt is setting the pace in AI-powered advertising technology,” said Nelsen. “I’ve been incredibly impressed with the team, the technology, and the value StackAdapt is delivering to clients and brands. With a perfect product-market fit and our unmatched speed of innovation, I’m excited to build as we serve the best agencies and brands around the world.”
Nelsen's move comes at a time when StackAdapt is experiencing rapid global expansion and its recognition as a leader in AI and machine learning within the advertising industry. His role will be crucial in leveraging this momentum, as the company now makes 143 billion AI-driven decisions per second to buy digital ads, with over 70% of ad spend utilising StackAdapt's proprietary algorithms. This positions Nelsen perfectly to further innovate and scale the company’s global impact, competing against established tech giants.
In his role at StackAdapt, Nelsen will lead a world-class team and take responsibility for all aspects of marketing, including product marketing, brand growth, digital strategies, communications, public relations, experiential marketing, and design. In the wake of his work at MX, where his team’s marketing efforts led to 5X pipeline coverage, Nelsen is focused on delivering a similarly impressive engine for StackAdapt.
“The only way to do that,” said Nelsen, “Is to help our clients around the world to achieve breakthrough advertising outcomes time and time again. That is StackAdapt’s promise and my commitment.”
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