Channel 4 Teams Up with YouTube to Stream 2024 Paralympics; AI Leaders Agree on Safety Commitments; Coca-Cola Launches Consumer Insights Platform

by Aimee Newell Tarín on 22nd May 2024 in News

On today’s news digest: Channel 4 Teams Up with YouTube to Stream 2024 Paralympics; AI Leaders Agree on AI Safety Commitments; Coca-Cola Launches Consumer Insights Platform

With this year’s summer of sports approaching, Channel 4 has teamed up with YouTube to stream the 2024 Paralympic Games. On its YouTube channel, the broadcaster will stream every televised moment of sport. Its channel is due to offer 1,300 hours of coverage on up to 18 concurrent streams. The broadcaster’s collaboration with YouTube aims to make the games even more accessible to UK audiences.

At the AI Seoul Summit held this week in South Korea, the big tech players leading innovation in the sector have agreed to the new Frontier AI Safety Commitments. Among the companies to agree to the commitments are Athropic, Amazon, Google, Meta, Microsoft and OpenAI. The Frontier AI Safety Commitments set out to ensure the world’s leading AI companies provide transparency and accountability on their plans to develop safe AI. In accordance with the agreement, the companies will develop and publish safety frameworks on how they will measure and combat the risks associated with their AI models.

Meanwhile, Coca-Cola has launched its own consumer insights platform: Coca-Cola Lens. The platform’s objective is to share actionable insights with its retail and food service partners. Coca-Cola Lens is informed by proprietary data, third-party consumer data, and macroeconomic context.