Greenbids, a trailblazer in sustainable advertising solutions, is excited to announce its compliance with the Global Alliance for Responsible Media (GARM) framework to measure media’s carbon emissions. This achievement, under the auspices of the World Federation of Advertisers (WFA), underscores Greenbids’ commitment to environmental sustainability and transparency in the digital advertising industry. 

Greenbids' Commitment to Environmental Sustainability and Global Availability - Greenbids is now delivering carbon measurement and savings thanks to the use of its AI-based technology to all of its clients, by default, for free. Advertisers, publishers, and SSPs which are using Greenbids to optimise their media operations can now have access to a carbon report for free, that respects the GARM’s carbon measurement framework. 

This compliance with the GARM framework is the culmination of two years of work initiated at the creation of Greenbids, offering free carbon measurement with the Greenbids solution, based on the work initiated in France by the SRI and IAB. 

Greenbids has long been a proponent of sustainable business practices. By aligning with GARM’s carbon measurement framework, Greenbids ensures that it accurately tracks and manages the carbon footprint of its clients’ media activities. This compliance highlights Greenbids’ dedication to: 

- Transparency in carbon emissions: Providing clear, accountable data on the environmental impact of media buys. 

- Sustainable advertising practices: Implementing strategies to reduce carbon emissions in all aspects of media planning and execution. 

- Industry leadership: Setting a benchmark for other companies in the advertising ecosystem to follow. 

Greenbids’ CEO, Guillaume Grimbert, adds: “We strongly support mass adoption of a common measurement framework across the industry. By allowing advertisers, SSPs, and publishers that use our technology to leverage GARM’s framework, we believe it will push the industry forward by enticing key players to launch carbon optimisation initiatives.” 

Ad Net Zero’s director, John Osborn, says: “We appreciate the efforts that Greenbids is making to adopt the Global Media Sustainability Framework into their business practices. The key for progress at scale is to ensure a solid foundation rooted in a common and consistent way for companies to track their measurement. It’s gratifying to see Greenbids take these initial steps, for the betterment of the business and for the planet.”

Greenbids

We are the industry leader in sustainable advertising AI optimisation solutions. Serving the entire programmatic value chain – from advertisers and SSPs to publishers – we are committed to transforming the digital advertising landscape. We work g...

More about Greenbids »

Powered by PressBox