Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today (July 3rd, 2024) announced the global expansion of its brand partnerships team. The newly appointed team members include Nathan Lindberg as US head of brand partnerships, Aimee Baller as head of brand partnerships for the US Central and West regions, and Kari McCreath as UK brand partnerships director, leading Overwolf’s expansion into Europe and the United Kingdom markets.

Overwolf, which Comscore ranked as a Top 10 US Game Publisher, has a unique proprietary ad tech solution allowing advertisers to engage gamers across premium game titles like Minecraft, Fortnite, and League of Legends. Overwolf’s clients include P&G, Kellanova, KFC, Intel, Nissan, Monster Energy, Universal Pictures, State Farm Insurance, as well as advertising agencies WPP, Havas, Omnicom, Dentsu, and more, generating deep brand engagement with hard-to-reach gamers globally. For brands, Overwolf is an easy solution to tap into the world‘s biggest games using IAB standard ads and beyond.

As an industry veteran with over 20 years of experience, Nathan Lindberg has been at the forefront of emerging technology and industry evolution in video games. He played a pivotal role in driving the print-to-digital transformation at GamePro, spearheaded community marketing at Curse (now CurseForge), and was instrumental in building and monetising the Rocket League Championship Series as well as Twitch Rivals at Twitch. Most recently, he developed the NFL Zone in Fortnite at Epic Games and established a long-term partnership with various Fortune 500 brands. As US head of brand partnerships, Nathan will oversee the existing US brand partnerships team, focusing on leveraging and crafting long-term partnerships with leading advertisers. 

Aimee Baller also joined from Epic Games where she was integral in executing brand campaigns including Target: From Spark to Shelf, which used a Fortnite Map to amplify minority-founded brands on Target shelves. As US head of brand partnerships for Central and West, Aimee will oversee the Midwest and West territories in the US, connecting brands with gamers in a meaningful way. 

Kari McCreath brings over 15 years of digital media experience to Overwolf, having worked as the UK’s business development director at SuperAwesome, formerly a part of Epic Games. During her tenure, she was instrumental in leading campaigns such as Unstoppable, LEGO’s first-ever campaign on ROBLOX; SEGA Sonic Superstars, a collaborative campaign with famed content creator Shaun Nyland; Trolls 3 Band Together, and many more. As director of brand partnerships, Kari will focus on continuing to expand into the UK market, enabling brands and agencies to engage with in-play advertising opportunities and create custom in-game experiences. Additionally, she will hire a team in the UK market, starting with a senior account manager.

"I am delighted to welcome Kari, Aimee, and Nathan to the team as we expand our presence in the US and establish our footprint in Europe. We work with the industry’s leading global brands and agencies, creating unique solutions that allow advertisers to engage hard-to-reach gamers at the peak of their gaming experience while supporting the creator community. Educating brands on adopting new gaming platforms for over two decades, I feel comfortable to say that Overwolf is now well positioned to leverage the momentum we created and I am looking forward to seeing it,” commented Noam Korin, vice president of global brand partnerships. 

For more information about advertising with Overwolf, please visit https://www.overwolf.com/ads

Overwolf

Overwolf allows advertisers to reach and engage gamers at scale during playtime across the world’s biggest games such as Fortnite, Minecraft, League of Legends and hundreds more. Trusted by global brands and agencies such as P&G, Dr Peppe...

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