The Wort & Bild Verlag, known for the Apotheken Umschau, is now utilising goTom's comprehensive SaaS solution to optimise its digital marketing processes.

Wort & Bild Verlag, known for the highest-circulating German customer magazine Apotheken Umschau, is now live with the comprehensive SaaS solution from goTom. This step marks an important milestone for the publisher, which now benefits from the innovative features and efficient process optimisation of the CRM and OMS solution.

Before the collaboration started, Wort & Bild Verlag and goTom conducted an extensive proof-of-concept project to test the software in detail and verify the publisher's requirements. Following the subsequent successful onboarding, Wort & Bild Verlag now uses the Marketer solution and thus the full solution from goTom, including interfaces to Google Ad Manager and SAP.

"We are very pleased that with Wort & Bild Verlag we have gained another renowned publishing house with enormous reach as a customer," said Donjeta Maloki, team lead account management at goTom. "By integrating into the existing system environment, the cross-media marketing organisation benefits from automated processes. The pleasant and respectful collaboration rounds off the successful project."

The implementation of the goTom solution enables Wort & Bild Verlag to optimise the management and marketing of their products, leading to a more efficient and targeted way of working. Florian Gieseke, head of customer & brand solutions at Wort & Bild Verlag, says: "With goTom, we have found the right solution for our campaign management. The central solution allows us to book, implement, and optimise our digital campaigns. We particularly appreciate the intuitive application of the tool, the quick and uncomplicated handling of our customers' needs and requests, as well as the flexible integration into our digital system landscape. A great milestone in the context of the 'cross-medialisation' of Wort & Bild Verlag's marketing. With goTom, we have not only found a new tool but also a friendly team for future successful collaboration."

We look forward to further collaboration and the exciting developments that await us.