UK holiday park operator is nominated for accelerating activation using first-party data.

Parkdean Resorts is thrilled to be shortlisted for this prestigious award, having started their first-party data activation six months ago, this holiday park operator is going from strength to strength, using first-party customer data across key channels, in real-time. 

Xavier Vallee, chief customer officer at Parkdean Resorts, said: “As the UK’s leading holiday park operator, we have a significant and powerful data asset, with millions of consented customer records. With its complete 1st party data solution, AUDIENCES is at the forefront of digital advertising, and we’re delighted to be shortlisted for this award in partnership with AUDIENCES for the work we have delivered. Working hand in hand with our marketing teams, AUDIENCES has helped ensure our 66 award-winning holiday parks are front of mind for the 3 million holidaymakers who visit us every year, and millions more consumers beyond that. As the advertising landscape continues to evolve, we are excited to maintain our partnership with AUDIENCES, unlocking further opportunities to create lifelong memories for families across the UK.”

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AUDIENCES is an application, installed into your company infrastructure, allowing marketers to activate 1st party data across all digital channels. Most importantly, AUDIENCES is NOT a data processor, we are an application layer in your existing tech...

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