Digital data analytics and activation vendor Piwik PRO has announced today (July 29th, 2024) the release of its new real-time dashboards feature, which is now an integral part of the Piwik PRO Analytics Suite platform. 

Dashboards enable users to monitor their operations, performance, and key metrics and get visualisations of them within seconds. What distinguishes the solution by Piwik PRO is its 10-second data freshness, which is particularly beneficial in the publishing and media industry, where timely decision-making is critical. 

The shift in how people consume content, the rising use of AI tools, and the growing significance of protecting reader privacy and data are some of the biggest challenges in the publishing industry. In the face of these hurdles, the top priorities for publishers are increasing traffic, improving user experience and content quality, cited by 68%, 32%, and 30% of respondents respectively, according to Echobox data.

To secure a steady revenue stream, the publishing and media industry uses technology to gain an advantage. One of those technologies is data analysis, giving publishers a better understanding of their audience's preferences and behaviours. Real-time dashboards put them one step ahead of their competitors.  

Key benefits of Piwik PRO real-time dashboards

Real-time dashboards integrated into the Piwik PRO Analytics Suite platform allow publishers to leverage real-time in order to effectively manage content and optimise advertising strategies. Key benefits are:

• Instant insights: Real-time dashboards offer instantaneous data visualisation, ensuring businesses can quickly react to user behaviour and trends as they emerge. The data is updated every 10 seconds, with a viewing window ranging from 5 to 60 minutes.
• Full customisation: Real-time dashboards set Piwik PRO apart with exceptional customisation options, enabling users to personalize the dashboards to suit their specific needs. Users can have multiple dashboards and arrange them according to their preferences using custom widgets.
• Wide accessibility: The feature is already available to 600+ Enterprise customers and 12,000+ users of the free Core version, as well as to all new customers and Core users. 

“Real-time analytics can be a significant game changer in a world where information is crucial, and publishers only have fractions of a second to capture the viewer's attention. Understanding how your audience engages with your content across various platforms, channels, and devices is essential for enhancing visitor engagement on your site and maximising revenue opportunities at every interaction point.” - said Piotr Korzeniowski, CEO at Piwik PRO. 

The feature, currently in beta version, is available to all Piwik PRO Core and Enterprise users. To create your free Piwik PRO Core account or get a custom demo, visit piwik.pro.

Piwik PRO

Piwik PRO makes powerful, privacy-compliant analytics software and offers high-touch support, so customers can get the most out of their data. Piwik PRO Analytics Suite provides flexible data collection and reports, in addition to consent management,...

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