Prime Day Drives 1,000% Increase in Amazon Interest
by on 30th Jul 2024 in News
Prime Day this year drove a near 1,000% increase in interest in Amazon in the run-up to and during the event, new research from Taboola has shown.
Taboola analysed readership figures around Amazon related media articles from across its network of UK publishers in the run up to and during Prime Day (16th – 17th July).
On an average day, articles about Amazon generate around 80k page views; in the week leading up to Prime Day this increased to more than 400k page views. On 16th July articles about Amazon were read over 730k times, and by 17th July this had reached 843k page views – a 953% increase on the average.
Taboola also analysed which products had been most read about across its network of UK publishers in the run up to and during Prime Day, to better understand consumer interest and trends.
Tech and gadgets were by far the most popular products this year, with Echo, coffee machines, gaming consoles, smartwatches, and other electronics dominating buyers' attention.
Over this year’s Prime Day interest in Amazon’s Echo grew more than any other product. On an average day Echo generates around 22k article page views per day; in the lead up to Prime Day this shot up to over 100k article page views, and on the 17th over 286k article page views – an increase of over 1,200%.
Coffee machines also saw one of the biggest increases in interest – up from approximately 21k article page views on an average day to over 130k a day during Prime Day, a more than 500% increase.
Garmin items (up 707%), Apple Watches (up 600%) and Samsung products (up 480%) were the other major drivers of consumer interest in the lead up to and during Prime Day, with interest in Sony items, PCs, Macs, Xbox, and Ninja kitchen appliances also surging.
The top 3 most read about Prime Day products:
1) Amazon Echo (286k article page views – up 1,200% on average)
2) Coffee machines (130k article page views – up 519% on average)
3) Samsung products (80k article page views – up 480% on average)
Dave Struzzi, communications lead, Taboola said: “The near 1,000% interest in Amazon in the lead up to, and during, Prime Day demonstrates how effectively Amazon has leveraged Prime Day as a tentpole marketing event. Not only does Prime Day offer great savings, but it excites customers and makes them smile – thereby driving engagement and continued loyalty beyond the event itself.”
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