The deadline for the The Wires Awards is fast approaching. Check out what our judges are looking for as you finalise your entry.

The Wires Global recognises the best use of digital media, marketing, and commerce. Placing a particular focus on ad tech and martech, the ceremony celebrates innovation and expertise across the digital marketing industry.

In 2023, The Telegraph’s Karen Eccles took home the prestigious Ad Tech Personality of the Year award. The coveted title of Ad Tech Rising Star was won by Alexa Constantinescu, programmatic director at GroupM.

The awards are bigger and better than ever this year, with eight new categories added to the already wide scope of the awards. As the August 9th deadline looms. We asked out judges what they look for.

What the judges think

“We come together to recognise the catalyst that technology and innovation are for the effectiveness and fantastic results of the marketing campaigns. As a judge, I am looking for entries that demonstrate the impact that was made within the sector and on the clients, backed up with data. The greatest thing about the Wires Global Awards is that we come together to celebrate the evolution of the industry, get inspired by the brilliant work of our peers and celebrate the very best of the past year. Judging alongside fantastic media professionals is always a privilege. I am glad and grateful to be part of it."

Teodora Tepavicharova, Senior Strategy Manager, Condé Nast

"Being a judge at the ‘The Wires Awards’ is both an honour and a thrilling challenge. I am looking forward to discovering innovative campaigns and products that push the boundaries of creativity and technology and also effectively resonate with their audiences. For me, a winning entry is one that blends originality with impactful results, setting new benchmarks in the industry. As a judge, this role allows me to contribute to shaping the future of marketing and advertising by recognizing and celebrating excellence. It's a privilege to be a judge in Singapore, highlighting our local talent and insights on such an esteemed platform."

Matthias Weiskopf, Market Manager, North Asia, McLaren Automotive

"I'm thrilled to join my fellow judges and be inspired by the best our industry has to offer; innovative thinking, comprehensive business understanding and cutting-edge tech solutions to deliver exceptional results. 

The foundation of a strong campaign lies in being led by data and insights. It must address a business challenge, embrace cultural trends whilst driving exceptional results and lasting impact.  Thinking outside of the box and being a trailblazer is always good. There are numerous ways to achieve this – by employing novel approaches to storytelling, captivating your audience, leveraging emerging technologies, to name a few.  Campaigns that transcend merely referencing business values and actively contribute to social good are particularly important to me. Equally crucial is the collaborative aspect of every successful campaign: how teams leverage each other’s expertise to create something truly meaningful."

Kata Kekesi, Digital Media Lead, KINESSO

"As a judge for the ExchangeWire Wires Awards, I eagerly anticipate immersing myself in the latest innovations and groundbreaking strategies within the advertising and marketing industry. Being at the forefront of evaluating campaigns and products means delving into the creative and strategic minds behind them, uncovering what truly sets them apart and drives success.

For me, a winning campaign or product transcends mere effectiveness; it embodies a perfect fusion of creativity, data-driven insights, and a deep understanding of audience dynamics. It's about those rare gems that not only achieve their objectives but also leave a lasting impact, shaping the future of our industry. Being entrusted with the responsibility of a Wires judge is an honour, representing a commitment to upholding excellence and innovation in an ever-evolving landscape. It's about recognising and celebrating the ingenuity and dedication that fuels our industry's progress, and I am thrilled to be a part of that journey."

Cemil Toksöz, Global Director of Adtech & Activation | IT & Digital, Reckitt

“Given the industry's constant evolution, driven by advancements such as AI and developments in cookie deprecation, The Wires 2024 offers a great opportunity to celebrate those who have seized opportunities and tackled challenges effectively. I'm looking forward to contributing to the recognition of these outstanding individuals and companies."

Robbie Bates, Head of Programmatic, footballco

"I’m excited to be a judge for The Wires. I know I’ll get to review some of the industry’s brightest talent producing their best work. There’s so much need for innovation in digital marketing today and to be able to recognize and reward meaningful contributions in this space is an honour. Personally, what will catch the eye for me is anything that reflects true collaboration & enterprise to overcome a real challenge, while showing off some cutting edge expertise as well. Anything that feels truly new and educational will always help too. Really looking forward to it.

Henry Reed, Director of Digital Marketing, Warner Bros. Discovery