The Stack: Latest Ad Tech Deals and Acquisitions

by Aimee Newell Tarín on 2nd Aug 2024 in News

This week on The Stack: Latest Ad Tech Deals and Acquisitions; Today’s MadTech Daily

Deals and acquisitions made a big splash in our digest news this week, starting with the National Basketball Association (NBA) in the US. Establishing its media rights partners, the sports giant renewed deals with Disney and Amazon, as well as striking a new partnership with NBCUniversal. In the events space, Hyve acquired POSSIBLE, the marketing trade association powered by MMA Global.

Meanwhile, Connatix and JW Player discussed a merger which would be funded by Court Square Capital Partners, the private equity firm with the controlling stake in Connatix. Today’s MadTech Daily episode also covers Outbrain’s purchase of Teads, valued at over USD$1bn (£78m). The outlook wasn’t quite so positive for Grab, which abandoned its acquisition of Trans-cab, Singapore’s largest taxi operator, following scrutiny from the country’s competition watchdog.

NBCUniversal appears to be on a winning streak – as well as winning rights to the NBA’s content, it’s also on track to surpass ad spend expectations for the 2024 Paris Olympics. Total ad revenue for this year’s games is forecasted to surpass USD$1.25bn (£0.97bn) – a figure which would set a new record for Olympic ad spend.