Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the appointment of George Evans as head of curation. In this new role, Evans will spearhead the company’s curation function, with a focus on implementing curated deals, leveraging Azerion’s technology to enhance ways of working with its customers, and leading programmatic teams to reap the full benefits of Azerion’s rich first-party data. 

The latest in a host of new hires that are supporting Azerion’s expansion, Evans will bring his vast programmatic and trading experience to the position. He joins from Crimtan, where he successfully brought its independent DSP and data products to market. He also has 13 years of additional experience at companies including Yahoo, Discovery, and Northern & Shell.

“There has always been a buzz around Azerion in the market. I’m looking forward to working alongside an incredibly talented team and experiencing this buzz first-hand in my new role,” Evans commented. “With the recent acquisitions of several emerging platforms and technologies, I’m confident the next 12 months will be an exciting time for the business. I predict performance in particular will see huge growth, as brands continue to realise the power of enhanced activation across connected audiences,” he continued. 

Bash Labban, head of trading and partnerships at Azerion said: “We are very pleased to welcome George to the Azerion team. I’m sure it will be a pleasure to watch him tap into his wealth of industry knowledge and experience, alongside Azerion’s expansive data and technology to deliver outstanding, full-funnel branding and performance campaigns at scale.”

Azerion

Azerion is a leading full service digital advertising partner for agencies, brands, and publishers. We offer addressable unique audiences across the whole customer journey at scale. We work with over 400k advertisers across 300k publishers, del...

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