Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push

by Aimee Newell Tarín on 13th Aug 2024 in News

On today’s news digest: Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push

Like several other startups in the AI space, Perplexity AI is seeing enormous growth. Both its usage and monthly revenues have increased sevenfold since the start of the year. Inspecting the figures more closely, the search engine has answered approximately 250 million questions in the past month – a huge rise from last year’s total of 500 million questions for the entirety of 2023. The chatbot was founded in August 2022, just three months before OpenAI launched ChatGPT.

In the social media sphere, Snapchat is simplifying the ad campaign set-up and creation process on its Ad Manager platform. The number of available campaign objectives has been reduced from eleven options to five, merging similar targeting options. The new five objectives to choose from will be Awareness and Engagement; Traffic; Leads; App Promotion; Sales. Snapchat is continuing to take steps to simplify the ad campaign creation process on the platform: in its Q1 2024 performance update, it reported an 85% year-over-year increase in the number of SMB advertisers in the app, which it attributed to its simplified ad creation process.

Looking over to the retail landscape, Tesco is launching digital passports for its F&F clothes range with the aim of increasing sustainability. The passports for each garment in its F&F collection will contain information regarding its supply chain, such as where materials were sourced and their environmental impact. The move is an effort to meet the EU’s growing demand for increased supply chain transparency among forthcoming sustainability regulations.