The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants

by Aimee Newell Tarín on 23rd Aug 2024 in News

This week on The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants; Today’s MadTech Daily episode

This week, Netflix tightened its ties with the ad tech industry. It announced new partnerships with Snowflake, LiveRamp and Infosum with the goal of enhancing advertisers’ measurement capabilities on its platform. Netflix will harness the ad tech companies’ tech to give advertisers the ability to determine audience overlap, post-campaign reach and frequency, as well as last-touch attribution in a secure environment.

OpenAI was another industry name to forge a key partnership this week. It signed a deal with Condé Nast, gaining rights to include content from brands such as Vogue, Vanity Fair and GQ in its AI products.

Meanwhile, Disney, Fox and Warner Bros Discovery received some bad news regarding their planned sports streaming bundle, Venu Sports. A federal judge granted Fubo’s request – filed back in February – to block the venture on antitrust grounds.

Bad news is also imminent for many employed by Paramount Global – Skydance Media has identified USD$2bn (£1.55bn) worth of cuts to the media conglomerate. Paramount expects to cut its workforce by 15%, eliminating around 2,000 positions.