AlgoriX Migrates to Google Cloud, Leverages Advanced AI & Machine Learning Tools to Drive Innovation
by on 28th Aug 2024 in News
AlgoriX, an independent global media and technology company and leading provider of advertising solutions, announces a strategic migration to Google Cloud, integrating its data computing, machine learning, and AI infrastructure to the platform. In doing so, the company seeks to leverage Google Cloud's advanced tools and infrastructure to drive innovation and improve performance. Meanwhile, partner publishers and advertisers can enjoy a more data-driven, efficient, and transparent monetisation and advertising service.
Leveraging Cloud Technology to Scale Operations & Deliver Better Service
Google Cloud, a leading provider of public cloud infrastructure, is renowned for delivering efficient and scalable services. In an endeavour to future-proof its advertising technology solutions, AlgoriX has elected to migrate to Google Cloud. This will empower the company to harness Google's AI & machine learning tools to:
• Implement advanced Supply Path Optimisation (SPO) strategies: By leveraging Google Cloud's AI and ML capabilities, AlgoriX can better analyse real-time data to identify efficient, cost-effective supply paths, reducing intermediaries and maximising ad spend efficiency.
• Provide real-time ad personalisation at scale: AlgoriX can deliver real-time ad personalisation at scale. This means ads are not only more relevant to individual users but are also dynamically optimised based on user behaviour, context, and preferences.
• Enhance contextual targeting for ads: Google Cloud’s Natural Language Processing (NLP) capabilities allows AlgoriX to analyse web and app content in real-time, displaying the most relevant ads in appropriate contexts, thus improving ad relevance.
• Improve predictive bidding algorithms: AlgoriX has enhanced its predictive bidding algorithms. These algorithms can now more accurately predict the likelihood of a post-impression event based on historical data and real-time signals, enabling clients to bid more effectively and focus their ad spend on the most valuable opportunities.
Through this initiative, AlgoriX can further expand its global operations by significantly lowering infrastructure costs by as much as 25%. Moreover, AlgoriX's partners also benefit. For publishers, this will offer enhanced data processing and analytics for insightful ad performance, real-time inventory optimisation, and improved service reliability and speed, thereby maximising revenues and user experience. For buyers, this ensures a more precise audience targeting and ad placements through advanced AI and Machine Learning techniques, and promotes transparent and efficient ad delivery with advanced Supply Path Optimisation strategies.
"AlgoriX is committed to utilising the most sophisticated technology to provide unparalleled service to our clients," states Frederic Liow, AlgoriX's Chief Revenue and Operations Officer. "Our migration to Google Cloud is a strategic move, enabling us to harness Google's advanced AI and machine learning tools. This transition not only enhances our business operations but also empowers us to deliver more effective, data-driven solutions for our clients."
Rena Zhang, Senior Key Account Manager at Google Cloud adds, "Google Cloud is thrilled to welcome AlgoriX as a key valued customer. With my support and our comprehensive suite of cloud technologies, we're dedicated to propelling AlgoriX's business objectives forward by driving scalability, streamlining operations, and fostering a culture of innovation."
Understand How This Impacts Your Business at DMEXCO 2024
AlgoriX is migrating to Google Cloud to enhance our services' scalability and reliability. This move, along with other investments in privacy-centric solutions and cybersecurity, is part of our strategy to future-proof our offerings. We're also continuously upgrading our products to meet evolving market needs. Join us at DMEXCO 2024, from September 18-19, to learn more about these initiatives and meet our team.
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