Meet Nathan Stallard: Invibes’ New US Country Director Driving Innovation & Growth
by on 3rd Sep 2024 in News
In a rapidly evolving digital landscape, Invibes — a leader in digital advertising innovation — is making significant strides in the US market. At the forefront of this expansion is Nathan Stallard, the newly appointed country director for the United States. With a decade of media experience and a passion for digital transformation, Stallard is set to steer Invibes into new territories of success.
A journey towards digital pioneering - Nathan's media career mirrors the industry's dynamism. He began in ambient and offline media and as the digital revolution began to take shape, Stallard recognised the potential for innovation and sought to transition into this exciting new domain.
His quest for digital excellence led him to Invibes in Germany at the beginning of 2021. Joining as one of the first members of the team, Stallard played a crucial role supporting Alex Oeschger - general director, central Europe & Nordics in shaping the company’s direction in Germany and setting the stage for its growth in the DACH region. Now, as he brings his expertise to the US, Stallard is poised to drive Invibes' next chapter of innovation and market penetration.
Invibes' bold US strategy: Innovation meets opportunity - Building on a robust international foundation, Invibes is strategically expanding into the US market by establishing its headquarters in Chicago’s dynamic technology district. Stallard emphasises the timing is perfect for this expansion: “Invibes has consistently embraced the mantra of a 'global presence with a local approach’. Now, with our advancements in product technology and a robust global presence, we’re ready to make a significant impact in the US.”
At the heart of Invibes' strategy, Stallard highlights three prominent elements: advanced analytics, unique ad formats, and AI-driven insights. These elements contribute to the foundation of Invibes’ offering and enable holistic solutions that bring real value to brands. Stallard also points to two innovative industry solutions—Invibes Air Ticket and Invibes Drive-to-Dealership—that are designed to address the unique challenges in the travel and automotive sectors.
Stallard is particularly enthusiastic about the rapidly expanding role of generative AI in Invibes’ offerings. “We’re increasingly leveraging GenAI to solve complex problems for our clients. By doing so, we’re not just meeting their needs; we’re helping them achieve their goals and drive meaningful business results.”
What does an Invibes client look like? - When asked about the typical Invibes client, Stallard describes a diverse and dynamic client base. “It’s a wild mix, but the common denominator is that our clients are brands with stories to tell and values to communicate. These are the types of clients who resonate with our approach and benefit most from our solutions.”
This focus on storytelling and quality UX underscores Invibes' dedication to crafting impactful advertising experiences that meaningfully connect brands with their audiences, creating lasting value.
Looking ahead: A new era for Invibes in the US - “As Nathan steps into his role as US country director, the future looks bright for Invibes. With a strong foundation in digital innovation and a commitment to valuable advertising, we’re excited to expand into the US. Nathan’s expertise and leadership will be key in making a significant impact in the American market.” Kris Vlaemynck and Nicolas Pollet - co-CEOs Invibes Advertising.
Watch the full interview with Nathan
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