Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them, announces the appointment of Matthew Taylor as sales director, UK. Matt will focus on expanding and deepening agency relationships to further accelerate regional expansion plans in Western Europe. 

With over 15 years of industry experience, Taylor joins from geo-contextual firm Kogenta, where he led new business, working closely with agency groups, programmatic platforms, and media owners. He brings extensive experience in commercialising the geospatial context of data and has also held senior roles at Lotame and OnAudience.

The new strategic role was created to fulfil the increasing demand from agencies and advertisers for area-based omnichannel marketing powered by location intelligence across the UK. Recent expansion into Germany, Austria, Switzerland, and Ireland has seen the company establish a strong foothold in Western Europe, broadening out established business in Spain, Italy, LATAM, and Africa.

"The UK is one of the fastest growing markets for us," said Nigel Clarkson, CRO at Taptap Digital. "Matt is the first of a series of new strategic hires we plan to continue scaling our UK business, and I’m excited to bring someone with such in-depth data and geo-spatial knowledge to the team. The future of contextual advertising sits around non-personalised targeting, and our platform is perfectly placed to deliver ads across every media channel at a tight location level. I’m looking forward to working with Matt in this next stage of growth for Taptap."

"I am thrilled to join TapTap working alongside Nigel Clarkson and the team," said Matthew Taylor, UK sales director at Taptap Digital. "Our industry is no longer reliant on cookies, and by focusing on area-based targeting, we enable brands to reach the right audiences with privacy in mind, no matter the channel. TapTap offers a truly omnichannel approach, with a breadth of data and platform connections that no other location partner can offer. I’m excited to join the business at such pivotal times as we expand further across Europe."