Cookie Information, Leading CMP Vendor, Partners with Google

by ExchangeWire PressBox on 2nd Oct 2024 in News

With data security and user privacy requirements constantly tightening, businesses turn to technology to help them navigate challenges. Recently recognised as Google’s Gold Partner, Cookie Information, a consent management platform (CMP) vendor, is growing in this space.

Cookie Information’s research from the UK, the Netherlands, Denmark, Norway, and Sweden confirms that digital compliance is an issue—most of the 1,000 largest websites in each country (86% on average) had some kind of privacy error.

Since March 2024, organisations have had yet another essential obligation to fulfil. To fully leverage its advertising services, Google requires Consent Mode v2 to be present on advertisers' websites. If the feature is not there or is implemented wrongly, organisations risk getting worse advertising results and, in the end, gaining less from their advertising spend.

The second part of Cookie Information’s research proves the dire situation. On average, only 23% of reviewed sites have Consent Mode v2 implemented, meaning that an overwhelming number of organisations cannot fully utilise digital advertising.

The right partner for compliance and marketing efficiency: More than 5,000 companies use Cookie Information's web and app consent. Now, the company is awarded the Gold Partner status in Google’s CMP Partner Programme. Google's recognition means that the Consent Management Platform has the quality and the expertise needed to implement Consent Mode v2 to maintain the efficiency of digital advertising activities.

"Gold Partner status is a great recognition of the hard work our team has put into creating one of the best CMP solutions on the market. It is not only a milestone for us as a company but also an important advantage for our customers and their users, who can now be assured that our CMP solution and support are top-notch according to Google's standards," says Santi Roc Castells, director of marketing, Cookie Information.

Highlights of Cookie Information’s offer:

Consent solution for both web and mobile.
Compliant with regulations like GDPR, CCPA, and PECR and standards like IAB’s TCF.
Easily integrates with Google Consent Mode v2 and complies with EU user consent policy.
Verified consent banner templates with the ability to customise them to fit your brand.
Integrates with Google Tag Manager, Piwik PRO Tag Manager, WordPress, Shopify, Drupal, and Optimisely.

To get more information about Cookie Information CMP solution, visit https://cookieinformation.com/ or start a free trial https://cookieinformation.com/registration/.