Gameloft for brands, a leader in advertising and gamification solutions for brands, has partnered with NumberEight, a leader in ID-less data solutions.

Gaming, particularly mobile gaming, has emerged as an area of interest in the advertising industry due to its engagement potential with younger audiences, suggesting a transition from traditional TV to more interactive forms of entertainment like video games. According to Nielsen, two-thirds of Millennials regularly engage in gaming, highlighting its significant role in media consumption. Mobile game ads capture user attention 2.5 times more effectively than standard internet ads, doubling the likelihood of product purchases due to positive gameplay experiences, demonstrating gaming's effectiveness as an advertising medium.

This partnership integrates NumberEight’s advanced affinity demographic solution with COMBO! the extended gaming media network of Gameloft for brands, redefining audience targeting without sacrificing user privacy.

NumberEight harnesses cutting-edge technology to collect anonymised demographic data and content consumption patterns from its network of publishers. This enables the creation of detailed audience segments crucial for targeted marketing. Furthermore, NumberEight employs robust Natural Language Processing techniques to ensure accurate and scalable predictive demographics across various languages and regions.

The solution excels because it does not rely on IP addresses, which can often yield unreliable data for individual-specific attributes like age and gender. By leveraging anonymised data sources and advanced machine learning across multiple content sources (in-app, podcast, etc.), NumberEight offers more precise, privacy-compliant demographic insights that align with evolving data protection regulations.

Gameloft for brands with COMBO! The Gaming Media network reaches 1 billion monthly active users across its portfolio of over 100 diverse games, making it ideal for targeted advertising. Gameloft for brands’s engaging content and NumberEight’s data analytics significantly enhance digital advertising by appealing to consumers, 70% of whom seek more informative ads.

Abhishek Sen, CEO of NumberEight, expressed his excitement about the collaboration: "We are excited to partner with Gameloft and encourage advertisers to venture boldly into the world of gaming and reach audiences they otherwise wouldn’t be able to via traditional channels by leveraging ID-less and future-proof data solutions."

"We are thrilled to partner with NumberEight to enhance audience targeting capabilities across our extended premium gaming media network, COMBO!. At Gameloft for brands, we are committed to creating meaningful connections between brands and players, and this partnership with NumberEight allows us to leverage innovative data solutions to deliver more personalised and impactful experiences for brands through in-game advertising. With the reach of COMBO!, this collaboration will enable brands to engage with their audiences in a more effective and immersive way, driving strong attention and engagement while respecting the gaming environment." says Jean-Baptiste Godinot, EVP of Gameloft for brands. 

This strategic partnership is set to transform how advertisers engage with a diverse, active audience across digital platforms, offering a powerful tool that combines scalable data with privacy-enhancing technology. NumberEight’s insights enable advertisers to precisely target the right audience at the right time, maximising the impact of their campaigns within Gameloft’s engaging platforms.

NumberEight

NumberEight is a pioneering behavioural intelligence company that has reimagined identity by transforming seemingly senseless data from sensors, ad requests, and content information into meaningful insights. Their innovative approach empowers publish...

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