In today's Digest: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenues; ITV seeks Head Of Generative AI Innovation to drive AI-driven content creation.

AI-powered search engine Perplexity is reportedly looking to raise up to $1bn. Since OpenAI secured the largest funding round in history, Perplexity has been the subject of much interest from new investors. The new funding would value the company at $8bn according to the FT.

Alibaba Group Holding has recently made waves in the e-commerce industry with the successful implementation of their digital marketing tool, Quanzhantui. This innovative tool has proven to be a game-changer for the company, leading to a significant increase in revenue on their popular Taobao and Tmall platforms. The success of Quanzhantui underscores the growing importance of digital marketing tools in driving sales and revenue for e-commerce giants like Alibaba.

ITV is currently looking to hire a Head Of Generative AI Innovation to spearhead AI-driven content creation for their TV shows, films, and digital-first content. This role involves implementing AI-generated ideas, character development, and production graphics. The successful candidate will be responsible for leading a team of AI experts, developers, and researchers, showcasing the growing importance of AI in the media and entertainment industry.

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