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MadTech Sketch: The Future of Cookieless Measurement

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As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can define the future of ad measurement

In his latest MadTech Sketch, in association with Quantcast, Ciarán O'Kane takes a look at deterministic IDs and modelled conversions.

For more on this Sketch - download our DeepDive.