MadTech Sketch: The Future of Cookieless Measurement
by Ciaran O'Kane on 22nd Oct 2024 in News
As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can define the future of ad measurement
In his latest MadTech Sketch, in association with Quantcast, Ciarán O'Kane takes a look at deterministic IDs and modelled conversions.
For more on this Sketch - download our DeepDive.
CookielessCookiesIDIdentityMeasurementPost-CookieUniversal Identifiers
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