TeqBlaze, an expert in programmatic solutions development since 2014, announced the launch of the SPO Toolkit—a supply path analyser designed to enhance transparency, efficiency, and performance within the ad supply chain. This new tool empowers ad tech companies to make informed decisions and optimise their campaigns.

"People generally consider SPO a business development tool to define the partners to exclude from the trading chain or publishers to onboard," said Anastasia-Nikita Bansal, CEO of TeqBlaze. "However, with the extended SPO toolkit, they can also have a robust account management instrument to detect the best-selling chains even if there are more hops in place."

Driven by the need to reduce manual reviewing of the request samples and the number of nodes, the solution is doing it fast and comfortably, optimising the reporting process. The comprehensive toolkit helps analyse, manage, filter, and optimise the supply chain and allows to:

• Effortlessly identify supply chain hops
• Fine-tune chain for optimal performance
• Remove inefficiencies and streamline delivery
• Enhance the quality of ad traffic.

"For businesses, this functionality is a game-changer. It gives you the power to dig deep into how specific sellers, verified through sellers.json and ads.txt, are impacting your sRCPM, helping you focus on high-quality, high-revenue traffic. By blocking unverified or low-performing sellers, you’re not just cleaning up your supply chain but actively boosting your earnings," said Olga Zharuk, TeqBlaze's chief product officer. "It’s all about giving you the transparency and control you need to make smarter, more profitable decisions for your platform."

TeqBlaze constantly enhances the platform’s functionality to eliminate clunky programmatic workflows and offer customers revolutionary white-label solutions for unparalleled efficiency and performance.

Teqblaze

Teqblaze specialises in delivering white-label advertising platforms to companies that want to run independent programmatic businesses. DSP platform for buying advertising space and earning money by providing trading access to other companies; and SS...

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