News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated' report.

The Trade Desk posts strong Q3

The Trade Desk reported a strong Q3, with revenue reaching $628 million—surpassing analyst expectations of $619.85 million and reflecting a 27% year-over-year growth. Quarterly profits hit $94.2 million, and the company forecasted Q4 revenue of $756 million, expecting approximately $363 million in EBITDA. Over the last 11 quarters, The Trade Desk has consistently achieved over 20% growth, underscoring its expanding influence in the digital advertising sector. Additionally, customer retention held steady at an impressive 95%, a rate the company has maintained for 10 consecutive quarters, highlighting its strong client loyalty and sustained business stability amidst competitive market conditions.

YouTube Enhances Video Linking System for Creators

In a recent update, YouTube has revamped its video linking system for creators in the YouTube Partner Program. This update offers creators increased control over advertising partnerships, allowing them to connect with advertisers that resonate with their audience. Noteworthy features include performance data insights and rights management tools. Channels now have the ability to handpick the brands they collaborate with, opening doors to more authentic advertising opportunities. This update is set to empower creators to make more informed decisions and foster stronger partnerships with brands that align with their content and values.

Spark Foundry release Insights Accelerated report

Spark Foundry’s latest report looks at audience trends across Diversity in Advertising, Sustainability, and Gaming & Tech in Q3 2024.

This year’s key takeouts include a rising concern about tokenism that the industry needs to address, gaming’s powerful cultural influence and the public’s interest in categories relating to climate change and sustainability, with searches for air conditioning up 107%