Pubstack & El Nacional Partnership Drives 40% Uplift in Ad Revenue
by on 20th Nov 2024 in News
Pubstack, the leading Ad Management Platform, is thrilled to announce a strategic partnership with El Nacional, one of Spain's most prestigious publishers. This collaboration leverages Pubstack's cutting-edge technology to optimise El Nacional's ad revenue and enhance its digital advertising strategy.
Empowering growth with innovative solutions: El Nacional has established itself as a premier Spanish news outlet, renowned for its comprehensive coverage of national and international news, with a particular focus on Catalonia. Known for its excellence in journalism and continuous digital innovation, El Nacional strives to offer high-quality content and an exceptional user experience.
Àlex Rodríguez and his programmatic team at El Nacional have been seeking new growth opportunities after successfully migrating their AMP inventory to Google Discover. They turned to Pubstack to capitalise on these opportunities with innovative solutions that could quickly and effectively optimise their ad operations.
Pubstack’s Ad Management platform introduced key optimisations, which resulted in a significant uplift in monetisation metrics.
Albert Terradas, CEO at El Nacional remarks: “We are excited about the partnership with Pubstack, an alliance that represents a decisive step in our programmatic growth strategy. In an ever-evolving market, it is essential to have technology partners who not only understand the industry dynamics but also bring innovation and excellence to every stage of the process.”
Àlex Rodríguez, head of programmatic at El Nacional adds: “Our partnership with Pubstack has been transformative for our digital advertising approach. Implementing their Ad Management platform significantly boosted our programmatic revenues by over 40% and enabled us to achieve a global viewability of 75% across all our inventory. Additionally, it provided powerful tools to simplify our ad operations. We are thrilled with the results and look forward to continuing this successful collaboration."
40% boost in programmatic revenues: Implementing Pubstack’s no-code Ad Management platform across their entire inventory was completed effortlessly in just two weeks, allowing El Nacional to quickly realise significant gains. This rollout delivered increased viewability, higher bid rates, improved CPMs, better fill rates, and a notable improvement in revenue per page view — El Nacional’s key performance metric.
Beyond these results, El Nacional also achieved a remarkable 40% uplift in programmatic revenue.
Alongside these impressive outcomes, Pubstack’s intuitive platform enabled El Nacional’s teams to operate more efficiently and effectively, further supporting their strategic goals.
Nicolas Guilloteau, Pubstack country manager southern Europe, expressed, "We’re thrilled to partner with such a leading publisher in Spain as El Nacional and see the impact of our collaboration. At Pubstack, we’re committed to helping publishers unlock new revenue opportunities through advanced data and technology. We pride ourselves on being a true partner, providing ongoing guidance and expertise to help our clients stay ahead in the rapidly evolving ad tech landscape. We’re excited to see El Nacional thrive with these capabilities and look forward to driving even greater results together."
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