Axis & TriCoast Join Forces to Boost CTV Advertising
by on 11th Dec 2024 in News
Axis, a global programmatic platform, is thrilled to announce a strategic partnership with TriCoast, a leader in connected TV (CTV) ad monetisation. This collaboration is designed to enhance CTV supply opportunities for publishers and advertisers, ensuring premium ad placements and improved engagement with audiences on connected TV platforms.
TriCoast, renowned for its extensive direct CTV inventory and advanced technology, aligns seamlessly with Axis’s mission to deliver high-performing programmatic solutions. By integrating TriCoast's premium CTV supply into Axis's ecosystem, advertisers gain access to highly targeted, immersive ad experiences while publishers benefit from increased revenue potential and seamless integration.
This partnership positions TriCoast as a direct trading partner with Axis, granting exclusive access to CTV-focused demand. While TriCoast connects directly to Axis platform, advertisers using Axis’s connector will still have access to TriCoast’s inventory, ensuring a broader reach and more dynamic ad opportunities.
"TriCoast is a powerhouse in CTV space, and we are delighted to partner with them. Their premium inventory and advanced targeting capabilities provide the ideal match for our Axis’s demand. Together, we will deliver impactful, results-driven CTV campaigns while maximising publisher revenue." - Ann Tarasewicz, CEO, Axis
"Our collaboration with Axis unlocks exciting opportunities in connected TV advertising. At TriCoast, we’ve always been dedicated to helping publishers reach their full potential. With Axis’s premium demand, we can seamlessly connect our CTV supply with the right advertisers. We’re thrilled to explore the new possibilities this partnership will create." - Nick Risher, COO, TriCoast
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