Nemlig.com, Denmark’s leading online grocery retailer, just announced a retail media tech stack upgrade from Citrus Ads to a solution combining Adform with Nexta Ad Manager's self-service capabilities. 

Adform provides the technology for scalable ad delivery, while Nexta Ad Manager alleviates operational complexities for Nemlig.com by streamlining the full booking process for their brands and media agencies. This ensures that Nemlig.com benefits from improved internal efficiency, while advertisers gain self-service capabilities that scale the retail media network's usage. This transition marks a significant improvement in campaign management and optimisation for both advertisers and internal teams.

The integration of Nexta Ad Manager brings unmatched accessibility and performance to Nemlig.com’s retail media offerings. Brand and campaign managers will benefit from a user-friendly platform offering real-time reporting, extensive ad management, and AI-driven optimisation, elevating the entire advertising experience with enhanced precision.

“For us, this is more than a technology upgrade — Nemlig.com has been in the retail media business for 2 years and we need to take our retail media operations to the next level. We can achieve this with Nexta and Adform. It’s about making retail media accessible, efficient, and impactful for all stakeholders,” said Tom Bang, head of retail media at Nemlig.com. 

“With Nexta, we’re not just enabling better advertising; we’re simplifying the entire process for our team, media agencies, and brands. The result is faster campaign execution, actionable insights, and smarter optimisation. We look forward to offering even better retail media solutions to our advertisers in 2025.” 

Frederik Birk, head of retail media at Nexta, added: "We’re excited to partner with Nemlig.com to modernise their retail media ecosystem. With Nexta Ad Manager, brands and agencies gain robust tools for impactful advertising, while Nemlig.com achieves efficient, scalable self-serve campaigns for both onsite and offsite."  

For media inquiries, please contact: [Frederik Birk]

[Head of Retail Media]
[frederik.birk@nexta.io]
[+45 53 77 52 32]

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