Axis, a global programmatic platform that connects advertisers and suppliers, and AdInMo, the pioneering in-game advertising platform, have entered into a partnership to enhance the landscape of programmatic in-game advertising. This collaboration aims to deliver exceptional value to advertisers and brands by elevating audience engagement through seamless and immersive ad experiences within mobile games.

The partnership expands the capabilities of Axis's demand-side partners by offering access to AdInMo's inventory of non-intrusive, in-game ad placements. This integration enables advertisers to connect with hard-to-reach audiences using innovative ad formats that blend naturally into the gaming environment, boosting user retention and engagement.

AdInMo's advanced SDK, combined with Axis's extensive network and expertise, empowers advertisers to harness the potential of mobile gaming as a rapidly growing advertising channel. Through this collaboration, demand-side platforms (DSPs) gain streamlined access, enhanced targeting options, and comprehensive support, enabling them to maximise ROI while delivering memorable brand experiences.

"We are thrilled to partner with AdInMo, a leader in in-game advertising. This collaboration reflects our commitment to providing cutting-edge solutions for our DSP partners, enabling them to tap into the dynamic and high-growth gaming audience." Ann Tarasewicz, CEO, Axis.

"Partnering with Axis is an exciting opportunity to bring the power of immersive in-game ads to more advertisers. Together, we are driving innovation that ensures brands can reach  gaming audiences in a way that adds value to the player experience." Joanne Lacey, COO, AdInMo.

Axis

Axis is a multi-product ad tech company specialising in programmatic advertising. Its flagship product, the Axis programmatic middleware platform, streamlines the process of connecting suppliers and advertisers. By automatically identifying the...

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