In response to tightening privacy regulations and the increasing limitations of traditional advertising methods, NumberEight is proud to announce the launch of the first-ever ID-less solution landscape map. As the advertising industry faces growing pressure to adopt privacy-first strategies, this innovative tool offers a comprehensive guide for navigating the rapidly evolving world of ID-less advertising. 

With the new ID-less solution landscape map, NumberEight is providing a much-needed resource to help advertisers, agencies, and publishers navigate this complex landscape. The map highlights the most effective ID-less technologies, making it easier for industry professionals to identify the right solutions for their needs. NumberEight is committed to updating this landscape on a quarterly basis as new players join the ID-less movement.

Why the Industry Needs the ID-less Solution Landscape Map 

The shift toward ID-less solutions is essential for the future of advertising. As the ecosystem becomes more fragmented, understanding which technologies to implement is crucial. The ID-less solution landscape map simplifies this process, providing a clear overview of the tools available to meet the unique needs of each advertiser. 

The launch of this map marks a critical milestone in the industry’s shift toward privacy-first advertising. By offering a streamlined guide to adopting ID-less solutions, NumberEight is helping advertisers reduce complexity, ensure privacy compliance, and future-proof their advertising strategies. “As the advertising industry adapts to evolving privacy standards, the ID-less solution landscape map empowers advertisers to find the right solutions for their needs,” said Chris Watts, co-founder and CTO of NumberEight. “We’re excited to be at the forefront of this shift, providing a tool that demystifies the landscape and supports the growth of privacy-first advertising.”

NumberEight

NumberEight is a pioneering behavioural intelligence company that has reimagined identity by transforming seemingly senseless data from sensors, ad requests, and content information into meaningful insights. Their innovative approach empowers publish...

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