POLITICO Partners with GeoEdge to Drive Efficiency in Reader-Centric Ad Operations
by on 7th Jan 2025 in News
GeoEdge, the leader in ad quality and security, has partnered with POLITICO, a global news and information service, to streamline the delivery of reader-centric advertising. The partnership supports POLITICO’s commitment to high standards in ad integrity, fostering a reliable environment for its global readership.
GeoEdge enhances ad quality through its QA platform, SpecHub, streamlining Direct Deal Ad operations by reducing manual processes and optimising operational workflows for improved efficiency. Through this partnership, SpecHub scans each ad against POLITICO’s creative standards, ensuring that only compliant ads reach production.
"At POLITICO, the reader experience drives our ad strategy, and we hold our advertising to rigorous standards for quality and integrity," said Paul Repola, director of ad operations. "GeoEdge enables us to scale ad quality with efficiency, upholding the standards our readers expect."
The integration has led to an improvement in trafficking accuracy, reaching 99.6%, and eliminated external trafficking errors over the past six months. This increased operational efficiency allows POLITICO to accelerate campaign launches without compromising quality, delivering an optimised ad experience for its readers.
"GeoEdge is proud to partner with POLITICO to optimise ad operations and deliver seamless, trusted ad experiences at scale." Amnon Siev, CEO of GeoEdge.
By upholding strict ad quality standards with GeoEdge’s support, POLITICO delivers reader-first advertising that reflects its journalistic values. This partnership empowers POLITICO with scalable, automated quality control, enabling faster campaign launches and ensuring each ad meets standards of integrity and reader expectations.
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