Intent IQ, a leading provider of identity resolution and marketing solutions, today (January 8th, 2025) announced its compliance with the General Data Protection Regulation (GDPR). This achievement underscores the company’s commitment to upholding the highest standards of data privacy and security for its partners and clients across Europe and elsewhere.

The GDPR, enacted by the European Union, sets a high benchmark for data protection, empowering individuals with greater control over their personal information while mandating strict compliance requirements for organisations that process this data. By meeting these rigorous standards, Intent IQ is committing to safeguarding consumer privacy and ensuring transparency in its data practices to the benefit of its customers and consumers.

Advancing privacy-centric identity solutions: As an innovator in identity resolution, Intent IQ enables businesses to deliver personalised, omnichannel identity solutions while prioritising consumer privacy. Complying with the GDPR ensures that Intent IQ’s clients can confidently leverage its services in the EU and United Kingdom in compliance with the strict legal standards in such jurisdictions.

"Our mission has always been to provide innovative identity solutions that prioritise both performance and privacy," said Roy Shkedi, CEO and chairman of Intent IQ. "Complying with the GDPR reflects our unwavering commitment to data protection and empowers our clients to navigate the complexities of privacy regulations while delivering performance enhancing solutions with confidence."

What GDPR compliance means for intent IQ clients

• Enhanced trust: Partners and clients can rely on Intent IQ’s robust data governance framework, designed to uphold consumer rights.
• Broad reach: Businesses operating in or interacting with the EU and UK can utilise Intent IQ’s solutions in a compliant manner.
• Future-ready: GDPR compliance positions Intent IQ as a leader in privacy-focused innovation, ensuring readiness for evolving regulations.

Commitment to ongoing excellence: Intent IQ’s GDPR compliant enhanced identity solutions enable its supply partners to boost revenue performance while maintaining a strong focus on privacy. By adhering to all GDPR regulations, this approach benefits both publishers and advertisers, enhancing bidding in a secure, privacy-focused environment and improving monetisation for all participants.

This is a significant milestone in Intent IQ’s journey toward excellence in identity and security. The company continues to invest in advanced identity solutions that are centered around consumers; privacy, and maintain compliance while exceeding industry standards.

For more information about Intent IQ’s GDPR compliance or its suite of identity solutions, please visit intentiq.com.

Intent IQ

Intent IQ, a pioneer in AI-powered identity resolution, redefines digital advertising with its innovative cookieless solutions. Our platform empowers advertisers with seamless activation and precise attribution, while our advanced inventory monetisa...

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