Yahoo DSP has announced a host of new integrations with some of the world’s leading reporting, sustainability and supply-path segmentation partners, designed to help advertisers do more with their budgets. 

Expanding supply intelligence partnerships: Developed in collaboration with leading partners Jounce, Peer39, and Scope3, this innovative suite of integrations provides advertisers with actionable insights and tools to optimise their campaigns. These include targeting and reporting across supply path segmentation, inventory quality, sustainability, and more. 

With the increasingly complex supply landscape, it is ever more important for brands to decide their own supply curation strategies. Through these industry-leading partnerships and solutions, advertisers will be able to choose their own quality programmatic journey via Yahoo DSP. 

"These supply intelligence partnerships represent a leap forward in giving advertisers the data and control they need to maximise their campaigns," said Adam Roodman, GM of Yahoo DSP. "With this innovation, we’re empowering brands to optimise their investments with greater transparency, efficiency, and actionable insights, reinforcing our commitment to delivering unmatched choice and control."

Partnering with Trustworthy Accountability Group: Yahoo DSP has also recently collaborated with the Trustworthy Accountability Group (TAG) and the Association of National Advertisers (ANA), reinforcing its efforts to enhance transparency and accountability in the programmatic media supply chain. By aligning with industry standards, Yahoo DSP is helping advertisers make more informed decisions and fostering trust in the digital advertising ecosystem. 

Yahoo DSP is now providing full transparency for the ANA / TAG TrustNet Programmatic Transparency Benchmark, offering visibility to marketers into their programmatic supply chain. This visibility includes exposure to log files, increased reporting granularity, and comprehensive costs across demand and supply.

With innovations in supply path optimisation and a commitment to transparency through TAG and ANA,Yahoo DSP is redefining programmatic advertising. These advancements reinforce our mission to empower advertisers with choice, control, and trust in an ever-evolving digital landscape.

For more information, visit https://www.yahooinc.com/yahoo-dsp.

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