Adelaide, the leader in attention-based media quality measurement, has released its 2025 Outcomes Guide — the most extensive collection of case studies showcasing the powerful connection between attention metrics and advertising outcomes.

Featuring 52 case studies across 18 industries, validated by third-party outcome measurement, the guide illustrates how Adelaide’s AU metric empowers brands to make smarter investment decisions and drive better results through the funnel. In 2024, campaigns leveraging AU achieved an average of 41% higher brand lift and 55% stronger lower-funnel impact. 

Notable examples include: 

• An airline identified optimal AU thresholds, leading to a 95% increase in Unaided Awareness for placements exceeding the AU "floor."
• A retail giant reported 152% more Add-to-Cart Actions and higher purchase amounts from audiences exposed to high-AU media.
• A CPG brand drove 19.3x more conversions from high-AU audio and 89% more from high-AU display compared to low-AU media. 

"Adoption of attention metrics continues to accelerate, from programmatic solutions to MMM integrations and currency tests. It’s clear that stakeholders are enthusiastic about metrics that increase the transparency of media quality and consistently deliver on their KPIs," said Marc Guldimann, Adelaide’s CEO & co-founder. "The 2025 Outcomes Guide proves AU’s ability to drive impact and provides strategies to harness it effectively — for media measurement, planning, optimisation, and even trading."

Adelaide's AU metric, powered by a machine-learning model, scores media placements from 0–100 based on their likelihood of capturing attention and driving outcomes. By integrating outcome data, eye-tracking, and media exposure data, AU provides a precise and nuanced view of quality across channels.

Download the 2025 Outcomes Guide today to see how leading brands transform their advertising strategies and achieve remarkable results with attention metrics.

Adelaide

Adelaide is a leader in the rapidly growing field of evidence-based media quality measurement. Adelaide’s attention-based metric, AU, helps advertisers make better media investment decisions. AU is an omnichannel metric that evaluates thousands of ...

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