Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q4 2024 Asia-Pacific (APAC) Supply-Side Platform (SSP) Market Share Reports for China, Japan, Singapore, and India. The reports reveal SSP market share across mobile apps and the web.

The report rankings incorporate sellers within the Supply Chain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).

In addition to the China, Japan, Singapore, and India reports, Pixalate also released SSP market share rankings for the U.S., Canada, United Kingdom, France, Spain, Israel, Ukraine, Netherlands, Germany, Mexico, and Brazil.

Web SSP Market Share Leaders in APAC

Mobile App SSP Market Share Leaders in APAC

Google Play Store

Apple App Store 

To compile the research in this series, Pixalate's data science team analysed over 1.2 billion CTV impressions across 5,000+ Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store apps, over 4.8 billion mobile impressions across over 300,000+ apps from the Apple App Store and Google Play Store (including apps deemed delisted by Pixalate), and over 21.9 billion impressions on desktop and mobile web traffic in December 2024 to reveal the regional ranking of SSPs for open programmatic ads sold.

Download the SSP Market Share Reports

• United States
• Canada
• United Kingdom
• France
• Spain
• Germany
• Netherlands
• Ukraine
• Isreal
• China
• Japan
• Singapore
• India
• Mexico
• Brazil

Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites. ...

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