Pubstack, the leading Enterprise Ad Management Platform, is excited to announce the release of its highly anticipated 2024 Programmatic Data Benchmark featuring insights across key European markets, including the UK.

This comprehensive report, derived from Pubstack’s data across 16,000+ websites, 2.5 billion daily auctions, and 700 million daily user sessions, provides detailed market metrics, providing publishers with invaluable insights and benchmarks to evaluate their performance within the UK market and beyond.

Key UK findings include:

• eCPM growth: The UK saw eCPM increase from £0.72 in 2023 to £1.05 in 2024, showcasing a robust upward trend in revenue generation.
• Top performing SSPs: GumGum, Ozone, and Teads led the way in Prebid revenue contribution in the UK.
• Browser CPM insights: On desktop and mobile, Chrome commanded the highest eCPM.
• Viewability: UK ads achieved an average viewability of 72% on desktop.

"Our annual Programmatic Data Benchmark empowers publishers with the insights they need to make informed decisions and drive their strategies forward," said Loïc Sfiligoi, co-founder and CEO of Pubstack. "We’re proud to share this report, providing a unique lens into the UK’s programmatic landscape and equipping publishers with the tools to optimise their performance."

The report also includes benchmarks for France, Germany, Spain, and Italy, making it an indispensable resource for European publishers.

Download the UK report and explore benchmarks for other countries here: https://hubs.la/Q033TwYC0

Pubstack

Pubstack, founded in Paris in 2018, is the leading Enterprise Ad Management Platform empowering publishers to streamline operations, reduce costs, and maximise ad revenue. Trusted by over 100 premium publishers, including Le Monde, The Independent...

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